In my day to day job, I talk to a lot of end users. And when it comes to the cloud, there are still many differences between Europe and the US. The European cloud market is much more fragmented than the American one for several reasons, including the slightly different regulations in each country. Cloud adoption is slower in Europe and many organizations still like to maintain data and infrastructure in their premises. The European approach is quite pragmatic, and many enterprises take somewhat advantage of the experiences made by similar organizations on the other side of the pond. One similarity is cloud storage or, better, cloud storage costs and reactions.
The fact that data is growing everywhere at an incredible pace is nothing new, and often faster than predicted in the past years. At first glance, an all-in cloud strategy looks very compelling, low $/GB, less CAPEX and more OPEX, increased agility and more, until of course your cloud bill starts growing out of control.
More of the GigaOm post from Enrico Signoretti
