As CIO, if you think your job is systems, think again.
Having now spent the last 12 months asking every CIO I know, “What does digital mean to your company?” I have some trends to report:
- We used to use technology to run our businesses, now technology is our business.
- We used to sell a product, now we sell data, or connectivity, or customer experience.
- We used to know who our competitors were, now our competitors are coming at us from all sorts of new places.
- Our company used to be all about manufacturing, or supply chain, or design, or R&D. Now we are all about the customer, and the customer wants access on her phone, her watch, her voice, and in her car
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More of the CIO.com post from Martha Heller
