Mindy Simon, CIO of Conagra Brands, focuses on being digital with her business partners, not doing digital to them.
Digital is more than marketing at Conagra, the $8 billion global food manufacturer whose brands include Orville Redenbacher’s, Reddi-Wip, and Peter Pan peanut butter. As CIO Mindy Simon discusses in our Q&A, digital is variable infrastructure, shorter technology lifespans, and knowing all about the consumer.
What does “digital” mean to Conagra Brands?
Simon: To Conagra, digital is technology-enabled innovation and transformation — from delivering to consumers who shop digitally to our cloud enabled infrastructure, and everything in between.
Digital is marketing in the right place, time, and context for the consumer, whether that’s social, email, or some other channel. We need to be on the digital shelf and meet consumers wherever they are.
More of the CIO.com article from Marthe Heller
