It can be a tad disconcerting when a popular trend pushes its way through the industry and you and your organization are yet to jump on the bandwagon. For enterprises that haven’t yet moved their applications onto the Azure, Google or Amazon cloud, it would be understandable for managers and C-level executives to be questioning both why it hasn’t happened yet and when it actually will. But according to Jordan Jacobs, vice president of products at SingleHop, the Azure, Amazon and Google cloud models are being oversold, and for many core business functions, a managed services approach to application hosting is often a better model.
Public clouds vs. managed services model
“The thing that wows a lot of people is the market share discrepancy between public clouds and managed services, especially when compared to the press each one gets,” said Jacobs. “Amazon, Azure and Google get all of the press, but they’re actually only about a third of the managed services and managed hosting market.”
Unfortunately, the love affair the press is having with the dominant cloud providers is causing a great deal of consternation with decision makers. On the one hand, decision makers feel that they need to catch up with the latest trend; on the other hand, they are having a hard time rationalizing, in terms of cost efficiencies, security, and business benefits, the porting of their core business applications into the public cloud. It’s creating a sort of analysis paralysis, where decision makers are unsure of whether using the public cloud is the right move, whether the managed services model makes more sense or if they should just keep everything on premises.
