Countless words have been written and uttered about corporate leadership. Universities devote entire MBA programs to the topic and conferences dissect virtually every aspect of how to become a better leader.
Nevertheless, leadership is often MIA in business and IT. A recent study conducted by the public relations firm Ketchum found that only 22 percent of 6,509 respondents in 13 countries believe that today’s leaders demonstrate effective leadership. Moreover, there’s a 14 percent gap between expectations and delivery, and only 17 percent expect any type of improvement in 2014.
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But wait, there’s more. Only about four in 10 respondents believe that business leaders meet expectations and a mere 35 percent say they are effective communicators. The fallout? Customers financially punish companies that lack leadership. The Ketchum study found that 61 percent boycotted or bought less from firms that were perceived to be deficient. Conversely, 52 percent began buying or increased purchases due to the belief that a company demonstrated strong leadership.
